How does SuperMoney make money?
SuperMoney makes money in three ways: commissions from financial institutions when you take a product you found through us, subscription fees for the SuperMoney app, and advertising on our site. Comparing offers and checking your pre-qualified rates is always free, and nothing you find through SuperMoney costs more than it would going direct.
We would rather over-explain this than have you wonder about it.
1. Commissions from financial partners
This is most of our revenue. When you compare financial products on SuperMoney and choose one, the bank, lender, or provider may pay us a commission.
Some, but not all, of the institutions featured on SuperMoney compensate us. We show products from both.
You never pay us anything for this. The commission comes out of the partner's marketing budget, not your rate, your fees, or your loan amount. The terms you get through SuperMoney are the terms the partner would give you directly.
2. SuperMoney app subscriptions
The SuperMoney app is a paid product. After your free trial, the premium version has a cost. There is also a free version with fewer features available.
That subscription pays for the parts of the app that cost us money to run: connecting and refreshing your accounts, pulling your credit data, and running Sense AI. Charging for it is deliberate. It means the app works for you rather than for whoever pays us the most.
You can cancel any time and keep access through the end of your billing period. Here's how.
3. Advertising
Some placements on SuperMoney are paid. Where a partner has paid for a placement, it is an advertisement, and the relationships behind it are covered by the disclosure above.
What this means for what you see
Here is the part most sites leave out, so we will be specific.
Compensation can affect which products appear on SuperMoney and the order they appear in. We do not feature every financial product available in the United States, and partner relationships influence which ones we surface and how prominently. That is true of every comparison site, including the ones that do not say so.
Compensation does not affect our ratings, our reviews, or the facts we publish. A partner cannot pay for a better rating, pay to have a bad review removed, or pay to change what we write about their product. Our ratings and our user reviews are independent of any commercial relationship, and we have turned down money to keep it that way.
Compensation does not affect your rate. You are not paying a markup for finding a product through us.
If you ever see something on SuperMoney that looks like it contradicts this, tell us. We would rather hear it from you than not hear it.
Why we publish this
A comparison site that hides its business model is asking you to trust it without giving you any way to check. Knowing who pays us, and for what, is how you judge whether our recommendations are worth anything. So: partners pay us commissions, members pay for the app, advertisers pay for placements, and none of that touches what we say is good.